Setoria — Terms of Service
1. Introduction
These Terms of Service ("Terms") form a binding agreement between you and Ryan Kealey, trading as Setoria, a sole trader based in Northern Ireland, United Kingdom ("Setoria," "we," "us," or "our"). They govern your access to and use of the Setoria marketing website at https://setoria.io, the Setoria web application at https://app.setoria.io, and any related services (together, the "Service").
By creating an account, subscribing, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
2. Eligibility
You may use the Service only if you:
- Are at least 16 years old.
- Have the legal capacity to enter into a binding contract in your jurisdiction.
- Are not barred from using the Service under applicable law.
If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms; in that case "you" refers to both you individually and that organisation.
3. What the Service is — and what it is not
Setoria is a web-based software product that analyses workout history imported by you from third-party fitness tracking applications (such as Strong and Hevy), text pastes, photos of paper or screen-based workout logs, or manual entries. It produces derived outputs such as training-pattern classifications, progression analysis, identity scoring, and coaching frames generated from the data you supply.
Important scope clarification. Manual workout logging is supported, but Setoria does not provide real-time workout guidance, rest timers, or live tracking features common to dedicated workout tracker apps. Setoria is positioned as an analysis layer for completed workout data.
Setoria is not:
- A medical, healthcare, or diagnostic service.
- A licensed personal trainer, coach, physiotherapist, or fitness professional.
- A substitute for advice from a qualified medical or fitness professional.
You should consult a qualified professional before starting, changing, or stopping any exercise programme, particularly if you have any medical condition, injury, or concern.
4. Your account
To use the Service you must create an account using a valid email address. We use a magic-link sign-in method — there is no password.
You are responsible for:
- Keeping your email account secure, since access to it allows access to your Setoria account. We strongly recommend enabling two-factor authentication on the email account associated with your subscription.
- All activity that occurs under your account.
- The accuracy of the information you provide.
Notify us at hello@setoria.io as soon as you become aware of any unauthorised access to your account.
You may not share your account, sell access, or use one account to provide service to multiple end users without our prior written consent.
5. Subscriptions, pricing, and billing
5.1 Plans. Setoria is offered on a paid subscription basis. Current plans are:
- Founding Member tier — US$29 per month for the first 12 months, then US$49 per month thereafter, available only to the first 100 subscribers who sign up under the Founding Member offer.
- Standard tier — US$49 per month from launch onward.
All prices are displayed and charged in United States Dollars (USD) regardless of your location. We do not currently support alternative currencies. Your bank or card issuer may apply foreign exchange fees, which are your responsibility.
5.2 Billing cycle. Subscriptions auto-renew monthly on the date of your initial subscription until cancelled. Each renewal will be charged to your payment method on file.
5.3 Payment processor. Payments are processed by Stripe. By subscribing, you also agree to Stripe's terms and authorise Stripe to charge your payment method according to your selected plan. We do not store full card details.
5.4 Promotions. We do not currently offer a free trial. The Founding Member tier is a discounted subscription, not a trial — billing begins immediately. Any future free trials or promotional offers will have specific terms disclosed at the time of the offer.
6. Pricing changes
We reserve the right to change subscription pricing. Any change to the price of an active subscription will take effect only after we provide at least 30 days' advance email notice to the email address on your account. Your continued subscription past the effective date of a price change constitutes acceptance of the new price. If you do not agree to a price change, you may cancel before it takes effect.
Founding Member price protection. If you subscribe under the Founding Member offer (US$29 per month) within the first 100 Founding Member signups, your price is protected at US$29 per month for the full 12 months from your initial subscription date, regardless of any other pricing changes during that period. After your 12-month Founding Member period ends, your subscription will renew at the then-current Standard tier rate, subject to the 30-day notice requirement above.
This protection applies only while your Founding Member subscription remains continuously active. If you cancel and later resubscribe, the Founding Member rate is not guaranteed to be available.
7. Taxes
Displayed prices are exclusive of any applicable local taxes that may be imposed by your jurisdiction, including value-added tax (VAT) in some EU regions and US state sales taxes where applicable.
As of the effective date of these Terms:
- UK VAT is not currently charged on our pricing. If we become VAT-registered in future, prices may be adjusted to reflect that, subject to the notice requirement in Section 6.
- US state sales tax is not currently collected. This may change if Setoria crosses the economic nexus thresholds in any US state, in which case applicable tax will be added at checkout or to your subscription invoice as required.
- EU VAT treatment depends on your member state and consumer status; where we become obliged to charge or remit VAT, applicable amounts will be added.
You are responsible for any other taxes, duties, or governmental charges that apply to your use of the Service in your jurisdiction.
8. Cancellation, refunds, and consumer cooling-off rights
8.1 Cancellation. You can cancel your subscription at any time from within the Service or by emailing hello@setoria.io. Cancellation takes effect at the end of your current billing period. You will retain access to paid features until that date.
8.2 No partial refunds. Except where required by mandatory consumer law, payments for the current billing period are non-refundable, and we do not offer prorated refunds for unused portions of a billing period.
8.3 UK and EU consumer cancellation right. If you are a consumer in the United Kingdom or the European Economic Area, you have a statutory right to cancel a distance contract within 14 days of subscribing without giving a reason. By starting to use the Service during the 14-day period, you expressly request that we begin supplying the Service immediately and acknowledge that:
- If you cancel within 14 days and have not used the Service, you are entitled to a full refund.
- If you cancel within 14 days but have used the Service, you may be charged a proportionate amount for the use you have made.
To exercise this right, email hello@setoria.io within 14 days of your subscription start date with "Cancellation Request" in the subject line.
8.4 California "Shine the Light" and similar. California subscribers retain any statutory rights provided under California law that cannot be waived, including the right to cancel a continuous-service subscription as set out in the California Automatic Renewal Law.
9. Acceptable use
You agree not to:
- Use the Service in violation of any applicable law or regulation.
- Upload content you do not have the right to upload, including third-party data without authorisation.
- Reverse-engineer, decompile, or attempt to extract the underlying algorithms, models, or source code of the Service, except to the extent that applicable law expressly permits.
- Probe, scan, or test the vulnerability of the Service, or breach or circumvent any security or authentication measure.
- Interfere with or disrupt the Service or servers connected to it.
- Use the Service to build a competing product or to train a machine learning model on Setoria's outputs.
- Use the Service to harass, threaten, or harm any person.
- Resell, sublicense, or commercially exploit the Service without our prior written consent.
We may suspend or terminate accounts that violate this Section without refund.
10. Your content
10.1 Ownership. You retain ownership of all workout data, notes, photos, and other content you import into or create within the Service ("Your Content").
10.2 Licence to us. You grant Setoria a worldwide, non-exclusive, royalty-free licence to host, store, process, transmit, display, and create derivative works from Your Content solely for the purpose of operating, securing, supporting, and improving the Service for you. This licence ends when you delete the relevant content or close your account, except that we may retain backup copies for a limited period and aggregated, fully anonymised statistical data that cannot be used to identify you.
10.3 No training of public models. We do not use Your Content to train third-party AI models for purposes unrelated to delivering the Service to you.
10.4 Your responsibility. You are responsible for the accuracy, legality, and quality of Your Content. We do not pre-screen content but may remove or refuse content that we believe violates these Terms or applicable law.
11. Setoria intellectual property
The Service, including its software, design, branding, written content, generated marketing imagery, and all related intellectual property, is owned by Setoria or its licensors and protected by copyright, trade mark, and other laws. These Terms do not transfer any ownership of Setoria intellectual property to you. Subject to your compliance, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal use, or for your individual professional use including as part of an organisation. Multi-seat or team subscriptions are not currently offered; each user must hold their own subscription.
12. Privacy
Our processing of your personal data is described in our Privacy Policy at https://setoria.io/privacy. By using the Service you acknowledge that processing.
13. Disclaimers
13.1 No medical or professional advice. The Service produces analysis based on the data you provide. It does not give medical, healthcare, nutritional, physical-therapy, or professional fitness advice. Outputs are informational only and must not be relied on as a substitute for advice from a qualified professional. You assume all risk associated with any decision to follow, modify, or ignore any output of the Service.
13.2 "As is." To the maximum extent permitted by applicable law, the Service is provided "as is" and "as available," without warranty of any kind, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, accuracy, non-infringement, or uninterrupted operation. We do not warrant that the Service will be error-free, secure, available at any particular time, or that any output will meet your expectations or requirements.
13.3 Mandatory consumer protections preserved. Nothing in this Section excludes or limits warranties or rights that cannot be excluded or limited under the consumer law of your jurisdiction (including, where applicable, the UK Consumer Rights Act 2015, EU consumer protection directives, and US state consumer law).
14. Limitation of liability
To the maximum extent permitted by applicable law:
- We are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for loss of profits, revenue, data, business, goodwill, or anticipated savings, however caused.
- Our total aggregate liability to you for any and all claims arising out of or relating to the Service or these Terms is limited to the greater of (a) the total amount you paid Setoria in the 12 months before the event giving rise to the claim, or (b) US$100.
These limits apply whether the claim is in contract, tort (including negligence), statute, or otherwise.
Carve-outs. Nothing in these Terms limits liability for: (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; (iii) any other liability that cannot be excluded or limited by law in your jurisdiction.
15. Indemnity
To the extent permitted by law, you agree to indemnify and hold Setoria harmless from any third-party claim, loss, liability, damage, or expense (including reasonable legal fees) arising out of or relating to (a) Your Content, (b) your breach of these Terms, or (c) your violation of any law or third-party right.
16. Term and termination
These Terms apply from the moment you first use the Service and continue until terminated.
16.1 By you. You may terminate by cancelling your subscription and, if you wish, requesting account deletion via hello@setoria.io.
16.2 By us. We may suspend or terminate your access immediately, with or without notice, if (a) you breach these Terms, (b) we are required to do so by law, (c) continued provision presents a security or legal risk, or (d) we permanently discontinue the Service. Where we discontinue the Service entirely, we will give reasonable advance notice and refund any prepaid amounts for the unused remainder of your current billing period. For active Founding Member subscriptions, we will additionally provide minimum 30 days advance notice of any planned discontinuation, and where commercially reasonable, will work with affected Founding Members to migrate their data or provide alternative arrangements.
16.3 Effect of termination. On termination, your right to use the Service ends. Sections that by their nature should survive termination (including Sections 7, 10.2, 13–15, 18, and 19) survive.
17. Changes to these Terms
We may update these Terms from time to time. For material changes affecting your rights or obligations, we will give at least 30 days' email notice before the change takes effect. Continued use of the Service after the effective date constitutes acceptance. If you do not agree, you may cancel before the change takes effect.
18. Governing law and jurisdiction
18.1 Governing law. These Terms and any dispute arising out of or relating to them or to the Service are governed by the laws of Northern Ireland, without regard to conflict-of-laws principles.
18.2 Courts. Disputes are subject to the exclusive jurisdiction of the courts of Northern Ireland, except where mandatory consumer law in your country of residence gives you the right to bring proceedings in your local courts or have your local consumer law applied. In that case, your statutory consumer rights are preserved.
18.3 Choice of law preserved. This Section does not deprive you of the protection of any mandatory provisions of the law of your country of habitual residence.
19. International consumer rights
Setoria is offered globally. We respect mandatory consumer protections in the jurisdictions where we offer the Service, including:
- United Kingdom — your rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 are preserved.
- European Economic Area — your rights under EU consumer protection directives and national implementing law are preserved, including the 14-day right of withdrawal for distance contracts where applicable.
- United States, including California — your rights under applicable federal and state consumer law (including the California Automatic Renewal Law and California Consumer Privacy Act) are preserved. Nothing in these Terms requires you to waive any non-waivable right.
Where any provision of these Terms conflicts with a mandatory consumer protection in your jurisdiction, that mandatory provision prevails to the extent of the conflict; the rest of these Terms continues in effect.
20. Miscellaneous
20.1 Entire agreement. These Terms, together with the Privacy Policy and any plan-specific terms presented at checkout, constitute the entire agreement between you and Setoria regarding the Service.
20.2 Severability. If any provision is held unenforceable, the rest of these Terms remains in effect.
20.3 No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.
20.4 Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of business assets, on notice to you.
20.5 Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, including infrastructure outages affecting our sub-processors.
20.6 Notices. We send notices to the email address on your account. You send notices to hello@setoria.io.
20.7 Relationship. Nothing in these Terms creates an employment, partnership, agency, or joint venture relationship.
21. Contact
For questions about these Terms, billing, or any other matter:
Email: hello@setoria.io
Mail: Ryan Kealey, trading as Setoria, Northern Ireland, United Kingdom (specific address available on request for verified legal correspondence)